ROBERT EIDUS, MD, MBA

1234 Prospect Ave.

Westfield, NJ 07090

Phone 908-230-6601 Fax (908) 654-7586

bobeidus@eidushealth.com

summary

Physician executive with extensive knowledge, talent, and expertise working with provider and insurer organizations within the Healthcare industry.  Proven ability to work with physicians to facilitate change, health outcomes and quality, disease management, and general management.  Other skills include:

• Strategic Planning
• Medical Leadership
• Business Development
• Cost Management
• Quality Improvement 
• P&L Management

Professional Experience

Robert Eidus, MD, PA,(dba Eidus Health Solutions)  Westfield, NJ                     2000 - Present

President

Independent consulting company with focus on disease management, group practice management, evidence based medical care and medical leadership.  Major clients include Blue Cross, Blue Shield Michigan, UAW, Chrysler, Ford, General Motors, Digineer, Wyeth/Ayerst, MPE Communications.

Einstein Practice Plan, Inc., Philadelphia, Pa             2000 - 2002

Medical Director

Led  280 physician multi-specialty group practice that was part of Albert Einstein Health Network, Philadelphia, PA. Responsible for, Quality Management, Quality of Service, Physician Contract Negotiations

• P.I. for RWJ Take Care to Learn Grant- 10 awardees out or 400 applicants, $350,000
• Created comprehensive set of quality of care and service indicators
• Established Physician Leadership and Management Program with LaSalle School of Business Administration
• Recruited and hired key physicians in critical departments

BrainyBrawn.com, Union NJ                     2000

Chief Health Officer

A Developing Integrative Health Internet Company.  Responsible for Health Strategy, Ethics, Confidentiality, Credibility and Credentialing of Content and Practitioners, Development of Disease Management Programs, Recruitment and Liaison to Professional Standards and Health Advisory Boards

Informed Health Decisions, Inc., Montvale, NJ               1998-2000

President and Chief Executive Officer

An independent company that designs, develops, and operates health management programs which deliver to enrollees and their providers individualized health solutions

• Licensed intellectual property in 2000 to emerging Women’s Health Internet Company
• Achieved license of intellectual property to Innovative Health Solutions (IHS) from Wyeth- Ayerst, negotiating preferred customer/ preferred vendor and royalty agreement with Wyeth-Ayerst before beginning of operations.
• Created strategic alliance with software development firm to develop individualized educational materials and proprietary database.
• Derived Revenue from above sources for 1999 in excess of $2 million.

Innovative Health Solutions, Montvale, NJ               1996-1998

President and Chief Executive Officer

An independent disease management company created in 1995 as the result of a joint venture between Merck-Medco and Wyeth-Ayerst. Focus on women’s health

• Built a loyal and high performing management team meeting/exceeding all business objectives in 1997 including creating five-disease management programs for commercialization.
• Established and implemented successful demonstration pilots for multiple programs with Harvard Pilgrim Health Care and Aetna Health Plans and user relationships with multiple physician groups/ IPA’s.
• Created 25 identified patentable processes for which provisional patents were applied.

Corning Franklin Health, Upper Saddle River, NJ              1995-1996

President and Chief Operating Officer

Healthcare subsidiary of Corning, Inc. focused on catastrophic case management.

• Reduced direct operating costs by 25% for high intensity case management services.
• Developed strategy and business plan to create intellectual property company.
• Redesigned cardiology disease management program. Created and implemented medical outcomes management and measurement programs.

CHOICECARE, Cincinnati, OH                1991-1995

Executive Vice President and Chief Medical Officer

Member of executive management team for this 280,000 member IPA HMO with 3,000 participating physicians.  Responsible for overall medical strategic planning, development and communication of all medical policies, supervision of medical systems programs, health promotional/disease prevention, group practice development, network contracting, Medicaid.

• Medical inflation factors 9.8% in 1991; 6.5% in 1992; 3.9% in 1993; -1.0% in 1994; -3% in 1995; bed days from 385 to 205 in four years.
• Created research and development department, health promotion/disease prevention department, and benchmark processes in medical quality improvement.
• Developed concept and strategy for and executed five-year medical services agreements with key physician provider groups.
• Acquired General Electric and Procter & Gamble accounts realizing a net increase of 40,000 members.
• Successfully led a diverse group of physicians through a period of rapid change and consolidation while maintaining excellent physician relations with the health plan (rated number one by physicians in Cincinnati 1991-95).
• Received full three-year accreditation by NCQA, achieving the highest overall score of any IPA model to date. Rated number one by General Electric of all their health plans nationwide for 1994. Rated number one health plan in the U.S. for 1995 by Health Market Survey. Sachs Honor Role for 1995.

U.S. Healthcare, Paramus, NJ                  1988-1991

Vice President and Medical Director

• First health plan in US to receive full Accreditation from National Committee on Quality Assurance

St. Joseph’s Hospital And Medical Center, Paterson, NJ             1981-1988

Chairman, Department of Family Practice

Director, Family Practice Residency

Director, Clifton Family Practice Associates

Director, St. Mary’s Nursing Home

• Achieved residency accreditation six months after arriving
• Achieved maxium accreditation status each review
• Created de-novo a successful group practice
• Achieved all US Medical Graduate classes five years after founding program

Somerset Medical Center, Somerville, NJ               1977-1981

Associate Director, Family Practice Residency

EDUCATION

MBA, Management, Kellogg Graduate School of Management, Northwestern University, Evanston, IL (1996)

Residency:  Family Practice, Overlook Hospital, Summit, NJ, (1977)

MD, Robert Wood Johnson Medical School, Piscataway, NJ (1974)

BS, Bucknell University, Lewisburg, PA (1970)

CERTIFICATION

American Board of Family Practice (1977) Recertified 1983, 1989, 1995, 2001

National Board of Medical Examiners (1975)

Fellow, American Academy of Family Physicians (1978)

LICENSURE

New Jersey, Ohio, Pennsylvania

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